The book contains five parts, comprised of 21 different chapters, but don't let that intimidate you - Carrie writes in a way that is very engaging and supportive, not to mention thorough and very helpful.
Part One: The Myth Busters covers the myths of traditional jobs, retirements and similar issues, and shows you why you should own your own business. It makes you face the fact that not everyone will support your decision to build your own dreams, and also shows you how to find the support you need.
Part Two: The Three Big Mistakes covers going after the wrong priorities (following someone else's dream, trying to do too much, and simply chasing opportunities that don't fit with your goals and dreams). I personally think that this section is so important, it is worth re-reading. Your priorities and the focus of your planned business are so important, and Carrie really provides great insight in helping readers to narrow in on the right things... if you let her!
Part Three: The Methods covers things like changing your mindset to one of success, taking action, finding a mentor, etc. Carrie shows you the importance of truly believing you can achieve your dreams (but keeping them realistic), and not waiting forever to take action - get going and get the ball rolling. She encourages you to set a deadline to get yourself motivated, and brings up finding peers to be accountable to while meeting your deadlines. She also shows the importance of finding a good mentor who can help you learn from their actions and mistakes without having to make those same mistakes yourself.
Part Four: The Models In this section, Carrie covers the different types of businesses (service-based, expertise-based, knowledge-based, goods-based and referral-based), and eventually being able to develop multiple streams of income, once you have reached a strong income level with your main focus.
And Part Five: The Marketplace, this is where Carrie talks about where you find your target-audience (and the importance of understanding them, do they have disposable income, are they online, etc), and how to engage them. She also discusses how to transform your ideas into income without becoming too overwhelmed.
If I had to choose one word to describe this book it would be "highly." This is a highly organized book, it is highly positive, Carrie is highly engaging, and the information in it is highly helpful.
Be sure to check out The Barefoot Executive, Carrie Wilkerson will most likely save you frustrations, wasted time and wasted resources by helping you fully develop your ideas and come up with a strong plan to fulfill your dreams.
by Carrie Wilkerson
Thomas Nelson ~ 256 pages
Non-Fiction / Self-Help / Work From Home
Edition Reviewed: eBook - Review copy received courtesy of the publisher and Living Your Moment, many thanks to both the author and the publisher for sending me a copy to review!
About the Book:
Don’t Think You Have What It Takes to Run a Business? It’s Time to Reconsider.
For the person who longs to run their business from home, author and highly successful entrepreneur Carrie Wilkerson says it is possible (she doesn't just say it though, she shows you how). In her new book, The Barefoot Executive, Carrie helps readers of all types understand the necessary ingredients in starting and running a lucrative home-based business. You’ll learn how to reclaim your time, determine your income, and change your lifestyle-all while keeping personal priorities intact.
Successful at running her own seven-figure business from home and being an active speaker on the subject, Carrie demonstrates business models with tables and charts in an easy-to-understand format. Chapters within the book include such subjects as finding a target markets, developing marketing strategies, and brand development. Especially important are the common pitfalls listed to avoid in starting a business from home.
The Barefoot Executive offers the opportunity to live life on your terms with the financial freedom to do it. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jumpstart your transition.
Your “why.” The most important question. Why do you want to work for yourself?
What type of business best suits your experience and talents.
How to stay focused on your goal and avoid distractions.
Where to find the support that will accelerate your success.
How to link your business to the right market.
Whether it’s a service, a product, or your insight or expertise, you already have the raw materials necessary to transform your life. Carrie will walk you through the process of building the business you need to achieve the life you want. Her guidance is practical. No philosophical silliness, no theoretical abstractions—just concrete action steps alongside insights from fellow entrepreneurs, interactive exercises, and links to Carrie’s online video coaching segments. It’s the next best thing to working one-on-one with her. The Barefoot Executive will have you energized by the possibilities and embracing the extraordinary life that is well within your reach.
About the Author: (from the publisher's site)
From corporate life to teaching high school to sales, to information marketing, consulting, and even virtual service provider, Carrie Wilkerson has been there and done that professionally and personally. As “The Barefoot Executive,” she has quickly become the definitive resource for helping others achieve extra income and career goals while working from home and keeping their priorities intact. She is a mentor/coach/advisor to more than one hundred thousand men and women as The Barefoot Executive through videos, podcasts, masterminding, mentoring, and live speaking. Not only a business expert but also an expert in business, Carrie’s work-at home methods have inspired thousands and have earned many awards, online and off. Her passion is in teaching others to “Fill their Stadium” with fans so that marketing is easy and business is abundant. She lives in Texas, with her family.
*Disclosure: I am an Amazon Associate. I get a very small amount for any purchases made when you click through a link from Wendi's Book Corner, which I then save up to buy more books. :)